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PRIVACY POLICY

Privacy Policy
This Privacy Policy sets out how we, Ellie Renee, collect, store and use information about you when you use or interact with our website.  EllieReneeBoutique.com (our website) and where we otherwise obtain or collect information about you.  This privacy policy is effective from October 24, 2018.
Summary
This section summarizes how we obtain, store and use information about you.  It is intended to provide a very general overview only.  It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.
-Data controller: Shopify
How we collect or obtain information about you:  when you provide it to us (e.g. by contacting us, placing an order on our website, sign up for our email newsletter, take a quiz, or create an account).  From your use of our website, using cookies and similar technologies, and occasionally, from third parties.
Information Ellie Renee Collects
Name, contact details, payment information e.g., your credit or debit card details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), your answers to quizzes or surveys, and information about your internet connection.
Disclosure of your information to third parties: only to the extent necessary to run our business, to our service providers, and to fulfill any contracts we enter into with you, and where required by law or to enforce our legal rights.
Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): NO.
How long we retain your information: using appropriate technical and organizational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using secure technology, encrypting payments you make on or via our website, only granting access to your information where necessary and by only trusted individuals that have been trained and briefed on appropriate handling of personal information.
Use of cookies and similar technologies: we use cookies and similar information-gathering technologies such as web beacons on our website including essential, functional analytical and advertising cookies.  
We are a company based in the United States.  In certain circumstances we transfer your information outside of the European Economic Area, including to the following countries: The United States of America, Canada, Ireland, The United Kingdom.  Where we do so, we will ensure appropriate safeguards are in place including the third parties we use who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U.S. Privacy Shield.
Use of automated decision making and profiling: we use automated decision making and/or profiling.  We do this in order to protect our business from harm and fraud during the checkout process via Shopify.  Your rights in relation to your information, to access your information and to receive information about its use, to have your information corrected and/or completed, to have your information deleted, to restrict the use of your information, to receive your information in a portable format, to object to the use of your information, to withdraw your consent to the use of your information, to complain to a supervisory authority.
Sensitive personal information: we do not collect sensitive personal information on you.
If you have any questions about this Privacy Policy, please contact elliereneeb@gmail.com.
Web Server Log Information
We use a third party server to host our website called Shopify Inc., the privacy policy of which is available here:  https://www.shopify.com/legal/privacy.  Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.
Our website servers are located in the United States of America and Canada and, accordingly, your information is transferred outside the European Economic Area (EEA).  
Use of website server log information for IT security purposes
Our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised.  This includes analyzing log files to help identify and prevent unauthorized access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks by detecting unusual or suspicious activity. 
Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via logs.
Legal basis for processing:  compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).  
Legal obligation: we have a legal obligation to implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of our processing of information about individuals.  Recording access to our website using server log files is such a measure.
Legal basis for processing: our and a third party's legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purpose of ensuring network and information security.
Cookies and similar technologies
Cookies are data files which are sent from a website to a browser to record information about users for various purposes.
We use cookies and similar technologies on our website, including essential, functional, analytical and advertising cookies and web beacons.  
You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using our cookie control tool, but doing so can impair your ability to use our website or some or all of its features.  
Information we collect when you contact us
We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.
Email and Contact Form
When you send an email to the email address displayed on our website, we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to inquiries and messages we receive and keeping records of correspondence.
Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example: providing you with information about such goods and services), we will process your information in order to do so.
Transfer and storage of your information
We use a third party email provider/customer service management tool to store emails and messages you send us.  Our third party email provider is Mailchimp (read their privacy policy here: https://bit.ly/2yB9lq2 ). 
Mail
If you contact us by mail, we will collect any information you provide to us in any postal communications you send us.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation.
Legitimate interest(s): responding to inquiries and messages we receive and keeping records of correspondence.
Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract(Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).
E-Newsletter
When you sign up for our e-newsletter on our website or opt to receive news, offers, updates on out-of-stock items from us by entering your name and email address and clicking subscribe or ticking a box at checkout indicating that they would like to receive your e-newsletter, we collect your email address, information about your browser, information about the page you signed up on and any other additional information you may provide us.
Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.
Transfer and storage of your information:
We use a third party service to send out our e-newsletter and administer our mailing list, Mailchimp.
Information that you submit to subscribe our e-newsletter will be stored outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
Use of web beacons and similar technologies in emails
We use technologies such as web beacons (small graphic files) in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve.  We will only use web beacons in our emails if you have consented to us doing so.
Registering on our website
When you register and create an account on our website, we collect the following information: Email address, IP address, and any other information you provide to us when you complete the registration form.
If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: registering and administering accounts on our website to provide access to content, secure access to order history and status for customers and to facilitate the running and operation of our business.
Transfer and storage of your information
Information you submit to us via the registration form on our website will be stored outside the European Economic Area on our third party hosting.  Our third party hosting provider is Shopify with where its sub-processors may be located.  Their privacy policy is available here:  https://www.shopify.com/legal/privacy
For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
Information we collect when you place an order on our website
We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.
Information collected when you place an order
Mandatory Information
When you place an order for goods or services on our website, we collect your name, email address, billing address, shipping address, company name (if applicable), billing name, and information about your browser.
If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.
Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: we need the mandatory information collected by our checkout form to establish who the contract is with and to contact you to fulfill our obligations under the contract, including sending you receipts and order confirmations.
Legal basis for processing: compliance with legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us and we required the mandatory information collected by our checkout form for this purpose.  We also have legal obligation to keep accounting records, including records of transactions.
Optional Information
We also collect optional information from you, such as your phone number or information about how your experience was in the form of a survey.  We also ask you if you would like to receive marketing communications.